Join us at the AMA Winter Educator's Conference in New Orleans, LA (February 2010).
Session details TBA
Teaching & Learning SIG Special Session
The Importance of the Scholarship of Teaching
This high profile special session will position the importance of teaching and learning as more than a classroom experience. The publication of educational scholarship is critical to teaching sustainability and continued improvement in our academic settings. It is through efforts such as this that educational scholarship is rigorously substantiated and a broader definition of scholarship developed (cf. Fincher et al. 2000).
Session Chair: Bodo Schlegelmilch, Vienna University of Economics and Business, Austria
Presenters
Frederick Crane, Northeastern University, USA
Catharine Curran, University of Massachusetts Dartmouth, USA
Charles Duke, Clemson University, USA
Linda Ferrell, University of New Mexico, USA
Richard Hanna, Northeastern University, USA
Elizabeth Wilson, Suffolk University, USA
Join us at the AMA Summer Educator's Conference in Chicago, IL (August 7 -10, 2009).
Session 8.7, Sunday (Aug. 9), 3:30 to 5:00 p.m., Room 7
Fulfilling our Responsibility as Educators: Recognizing Teaching Sustainability via Classroom Excellence
Teaching & Learning SIG Special Session
Teaching Sustainability
We as marketing educators have a fundamental and long-term impact on the profession of marketing. Successful educators must deliver a rigorous, value-added classroom experience if our students of marketing are to matriculate into the real-world as solid employees ready to contribute to their organization’s vision and mission. Unfortunately, teaching is often not rewarded as an act of primary importance in our business schools. Becoming a world-class teacher is not without a price and most appraisal processes are not encouraging of classroom excellence, with education initiatives often basically excluded in the reward process. Thus, there is often little incentive to innovate educationally or to aspire for classroom excellence. Logically, then, how can we provide the business community with graduates who can work successfully in a world in which innovation and sustainability are critical to success?
Recognizing Outstanding Teachers
The Teaching & Learning and Sales Special Interest Groups are creating a forum for outstanding teachers to share their classroom excellence with colleagues from around the world. The Teaching and Learning Special Interest Group, in partnership with Pearson Prentice Hall and Solomon, Marshall, Stuart the authors of the Marketing: Real People, Real Choices marketing text, conducts a competition to recognize innovative excellence in marketing education. The T&L SIG competition is open to any full-time marketing educator who is also a member of the American Marketing Association (AMA) and who has designed an innovative method of teaching marketing students or who has devised classroom innovation(s). The award is not restricted to any particular marketing course. The Sales Special Interest Group of the American Marketing Association, in partnership with McGraw-Hill/Irwin and its Selling and Sales Management authors (Professors Castleberry, Futrell, Johnston, Marshall, Rich, Spiro, Tanner, and Weitz), are conducting a competition to recognize excellence in sales teaching. The Sales SIG competition is open to any full-time marketing educator who is also a member of the American Marketing Association (AMA) and a member of the Sales SIG who has displayed outstanding teaching in one or more sales classes (e.g., professional selling, sales management, etc.).
The purpose of the special session is to recognize teaching sustainability by allowing excellence in teaching to be shared with other marketing educators. The winners of the two awards will present their innovations and experiences in teaching and demonstrate how they have created a teaching environment conducive to sustained excellence.
Session Participants:
Victoria L. Crittenden, Teaching & Learning SIG Chair
Rosemary Ramsey, Sales SIG Chair
Winner, Pearson Prentice Hall’s Solomon-Marshall-Stuart Award
for Innovative Excellence in Marketing Excellence
Winner, McGraw-Hill/Irwin Sales Teacher of the Year
Because of the anticipated high level of interest among members of the two Special Interest Groups, we would like to request that the session be scheduled for the late afternoon so that we can continue the celebration of teaching excellence with the SIG receptions.